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Inside agencies' fight against disruption in Asia Pacific
In part one, we wrote about about how management consultancies, publishers and technology firms are starting to offer digital marketing and advertising services to their clients in Asia Pacific. This...
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Is your strategy showing? Good.
One of the most frustrating things you’ll hear in this industry is when someone bellows “Oh! Your strategy is showing!”, like somehow this is a bad thing, and the embarrassing equivalent of having your...
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High-impact campaign builds on "If it's flooded, forget it" message
Brisbane, December 5, 2017: Queensland Fire and Emergency Services (QFES) have launched a high-impact behavioural change campaign this week, created by Ogilvy Brisbane.Building on the campaign’s well...
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'The writing's on the wall' - 36 creative predictions for 2018
There was a flurry of agency acquisitions this year which began in February with M&C Saatchi buying Bohemia, leaving few independent agencies left. The most high profile of the bunch was The...
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Post-awards, post-purpose: Will purpose focused work win out if there aren’t...
If anyone won Cannes this year, it was McCann New York’s Fearless Girl. The street statue, which was commissioned by investment firm State Street Global Advisors as a statement about gender diversity...
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UPDATED: Facebook looks for "meaning" with major news feed overhaul
Facebook users can expect less media and public content in their news feeds and more posts from their families and friends under new plans to make the social media site more “relevant” to users.But...
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What will it take to make 2018 great? Top adpeople share their ideas
What would make 2018 great? Ask the person next to you and there are responses you can expect. Real equality, if you’ve asked a woman or someone who’s gay. Either of these events is, in fact, possible...
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Ogilvy Sydney promotes Jenny Mak to CD role and unveils new campaign for Primo
Sydney, February 14, 2018: Award-winning creative, Jenny Mak has been promoted to the role of Creative Director, Ogilvy Sydney working alongside the agency’s 40-strong creative team, and in close...
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KFC creates custom rings to help fans celebrate their wingmen this...
Sydney. February 15, 2018: Ogilvy Sydney helped KFC put its own unique spin on Valentine’s Day this year with a campaign encouraging fans to instead celebrate their wingmen by presenting them with a...
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